The IOU Project
Hace unos días, Kavita Parmar, la Directora Creativa de The IOU Project, contactó conmigo para informarme
acerca de un gran proyecto que tienen entre manos. The IOU Project nace contra la automatización de la
producción industrial y consiste en la creación de una línea de ropa única, con tejidos hechos por artesanos.
El proyecto será presentado a finales de este mes.
Kavita Parmar Creative Director The IOU Project contacted me a few days ago to inform me about a great project
they're into; to design and produce a line of totally unique clothing that would be cool and casual.
"Using technology we create mass market potential for an easy-to-wear line of clothing based on the idea that each
piece is handmade and completely unique. The uniqueness of each item allows us to provide traceability right down
to the weaver that hand-wove the fabric. The stories of how that item was created, of the people involved, of the
customers who purchased them, are the essence of the the e-commerce social network which we have built
as a meeting place for a community that shares our brand values of authenticity, transparency, uniqueness and
both social and environmental responsibility".
I hope you like it as much as I do!
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